In today’s digital age, social media has become an integral part of our lives. Whether it’s for personal use or business, social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have revolutionized the way we communicate and connect with others. While running a personal social media account may seem easy and fun, running a business’ social media account is an entirely different ball game. In this blog, we will discuss the key differences between running a business’ social media and running your personal account.

Purpose

The first and foremost difference between running a business’ social media and a personal account is the purpose behind it. The purpose of a personal social media account is usually to connect with friends and family, share personal experiences, and express opinions. However, the purpose of a business’s social media account is to promote the brand, connect with customers, and drive sales. It’s all about promoting the business and building a brand image that resonates with the target audience.

Audience

The audience for a personal social media account is usually limited to friends, family, and acquaintances. However, the audience for a business’ social media account is much broader and diverse. It includes existing and potential customers, industry experts, competitors, and other stakeholders. Therefore, it’s crucial to know your target audience and tailor your content accordingly.

Branding

Personal social media accounts usually reflect the individual’s personality and preferences. However, a business’ social media account should reflect the brand’s image, values, and mission. Therefore, it’s crucial to have a consistent brand voice, style, and tone across all social media platforms. This includes using the same profile picture, cover photo, and logo on all platforms, and following a color scheme and font style that aligns with the brand.

Content

While personal social media accounts may feature a wide range of content, including personal photos, opinions, and interests, a business’ social media account should be more focused on the brand and its products or services. The content should be informative, engaging, and relevant to the target audience. It should also be tailored to each social media platform, as the audience and format vary across platforms. For instance, Instagram is a visual platform, so businesses should focus on high-quality images and videos, while Twitter is more text-based, so short and snappy messages work best.

Frequency

The frequency of posting on a personal social media account is usually at the discretion of the user. However, for a business’ social media account, it’s essential to have a consistent posting schedule. The frequency of posting depends on the social media platform, the audience, and the industry. For instance, Instagram requires more frequent posting than LinkedIn, and the frequency of posting for a fashion brand may differ from a tech company.

Analytics

Unlike personal social media accounts, businesses’ social media accounts need to be measured and analyzed regularly to understand their performance and make data-driven decisions. This includes tracking metrics such as engagement, reach, impressions, and conversion rates. Analyzing these metrics helps businesses understand what works and what doesn’t and optimize their social media strategy accordingly.

In conclusion, running a business’ social media is significantly different from running a personal account. While personal accounts are more relaxed and casual, business accounts require a more strategic approach. It’s all about promoting the brand, building a relationship with customers, and driving sales. Therefore, businesses need to have a clear understanding of their target audience, brand voice, content strategy, and social media metrics to succeed in the competitive social media landscape. If you need help running your business’s account, schedule a free consultation with us and let Magic Marketing make your social media marketing dreams come true!