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5 Reasons to Hire a Social Media Manager

Managing a business has changed dramatically in the last ten years. Gone are the days of starting a business and relying on word of mouth from your patrons for marketing. In order for businesses to be successful, they need to be proactive about their online presence. This includes marketing, customer relationships in person, and online relationships. Having a strong social media presence is now required to establish, maintain, and grow your business. Customers routinely check on the goods and services of a business and its competitors before making a decision. This makes your outward-facing online presence more important than ever! Here are 5 reasons to hire a social media manager and why it is the best decision you can make for your business.

80% of consumers expect brands and companies that have a social media presence to interact with their customers in meaningful ways.
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1. We Save You Time

Time equals money! If you are a savvy business owner, you know that having an online presence is a necessity these days. But that wasn’t the reason you started a business. You began because of your love of baking, cleaning or knitting! Every minute you spend managing your social media is a minute you aren’t doing what you love. That is where hiring a social media manager comes in. By retaining a social media manager, you leave the name of your business in proven, dedicated hands, leaving you to spend more time on what you do best!

2. It's Ever-Changing

From apps that change from year to year to trends that can change from hour to hour – social media is an ever-changing landscape. While you are given time to focus on what makes your business great, a social media manager can focus on these variations in the social media sphere, and adjust your strategy accordingly.

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3. We Build a Community

When you hire a social media manager, the engagement with your followers will increase and in turn, increase your business’s online community. When someone is dedicated to responding to current and prospective customers, this grows the community. Providing customers with greater access to your services, and increasing your responsiveness shows consumers that you care about their opinions and needs.

4. We Increase Trust

For businesses that are just starting out or have yet to take their social media presence to the next level, hiring a social media manager can jumpstart and amplify your brand recognition. Using the tools on the different platforms is a fantastic way to get in front of potential customers that otherwise would have no way of getting to know your business. Forming relationships on social media with patrons is one of the best ways to establish trust and build your reputation. 

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5. Your Profile is an Extension of your Business

Your social media is an extension of your business. It provides insight into the business and the services that it provides, a window into the experience that a customer could have with you. It’s imperative to identify the message social media presence is signaling to customers. Social media managers are here to create a strategy that improves communication and trust with your target market. When you hire a social media manager it streamlines communication, increases trust, promotes the brand of your business, and strategizes your social media plan to meet and exceed your goals!

In this day and age a social media manager is one of the best ways to boost your business in a highly competitive environment. From the boost in brand recognition to the increase in transparency and trust between you and your client base, the opportunities are endless when you decide to hire a social media manager to run your social media accounts. This and more are what companies like Magic Marketing can provide to your business – and with dedicated professionals like ours, the sky’s the limit!

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