Summit Sol Yoga and Wellness

I took on the dual role of graphic designer and website developer to rebrand a yoga studio, now named Summit Sol Yoga and Wellness. My primary objective was clear: infuse the brand with a fresh, vibrant aesthetic that resonated with a diverse audience passionate about health and well-being. Leveraging Adobe Illustrator, I meticulously crafted a distinctive logo that cleverly incorporated mountain motifs—a nod to Summit County’s iconic landscape—while ensuring it stood distinctively apart from prevalent designs in the region.

I used WordPress, HTML, and CSS to construct an intuitive website prioritizing user experience. Every design element, from color palettes symbolizing vitality to carefully curated fonts evoking a sense of liberation, was intentionally chosen to encapsulate Summit Sol’s inclusive ethos.

The results spoke volumes: Summit Sol witnessed a remarkable 10-20% uptick in membership sales month-over-month, streamlining administrative tasks as members seamlessly navigated online registrations and memberships. A standout feature of the rebranding was the incorporation of diverse yoga characters, emblematic of our vibrant community’s inclusivity.

Reflecting on this journey, collaborating with a fellow woman-owned enterprise was profoundly inspiring. Having been a regular at Summit Sol, witnessing and contributing to its metamorphosis was both gratifying and enlightening, reaffirming my passion for uplifting community-centric ventures.