Murphy's Canine Creations

Murphy’s Canine Creations is a testament to the belief that dogs are integral members of our families. As a graphic designer and website developer, I had the pleasure of bringing Lori’s vision for a sustainable, dog-centric treat brand to life. Inspired by Murphy, Lori’s beloved dog and the namesake of the business, the brand is dedicated to producing homemade dog treats made with all-natural ingredients.

Lori’s commitment to sustainability shaped the project from the start. The packaging is 100% recyclable and compostable, and the labels are printed with non-toxic ink, reflecting the brand’s environmental consciousness. The logo, a sketched image of Murphy, captures his essence and immediately connects customers to the brand’s story.

The brand’s visual identity was crafted to echo the natural and homemade quality of the treats. I used rustic and script fonts, to evoked a farm-to-table feel, while the color palette—inspired by the natural scenery of Colorado and the ingredients used in the treats—features neutral bases with vibrant pops of green, berry, and orange, adding vitality to the brand.

The website was developed to mirror these values, offering an easy navigation experience that allows customers to understand and connect with Murphy’s Canine Creations. Built using WordPress, HTML, and CSS, the site not only facilitates easy purchasing but also beautifully tells Murphy’s story and the brand’s dedication to quality and care.

As the creator behind Murphy’s Canine Creations’ branding and online presence, I am proud to have developed a brand and website that truly represents Lori’s vision and values. The project has been a fulfilling journey, showcasing the impact of thoughtful branding and design on connecting a business with its community.